Marketing Platform

What to Look for in an Affiliate Marketing Platform?

by Ethan More

Before you really establish your new affiliate program, you must choose the correct affiliate marketing platform. The considerations I have shared below will aid you in selecting a platform that will enable your affiliate program to function effectively.

When picking a platform to utilize, you’ll want to check for things that make stuff like reports and monitoring, referral levels, marketing, and emails simpler, more efficient, or connected with the resources you want to utilize.

So, what precisely should you be on the lookout for? I’ve put together a quick guide with some of the most important features to help you get started. Let’s get started.

Does it Have an Interface That Allows You and Your Affiliates to Work Together?

In the beginning, you need a system that will make it possible to manage your affiliates, marketing, and conversion ratios. Your affiliates also require a central location where they can track their own progress, access content creators, and get help if necessary. As a publisher or administrator, you should be able to:

  • See your highest-earning affiliates
  • Make changes to your affiliate accounts
  • Determine the affiliate referral ratios
  • Register, evaluate, and approve new affiliates
  • See and share data for things like leads, affiliates, visits, and campaigns
  • Edit and share creatives
  • Modify your affiliate reimbursement emails

An affiliate section or dashboard can allow you to keep your affiliates motivated and engaged in various ways. If it is simple for them to stay connected, monitor their progress, and obtain the resources and assistance they require, they are often more fruitful. They also, on the other hand, might need to do stuff such as:

  • Take a look at their earnings, payouts, and commissions.
  • See their performance metrics
  • Have access to creatives
  • Create their own affiliate Links
  • Customize their email and notification selections

Is it Compatible with the Tools You Intend to Use or are Now Using?

The affiliate platform you choose must work with any additional platforms, extensions, or eCommerce, subscription, or messaging services you employ. This will allow you to optimize your program while also keeping the procedure simple for your affiliates.

For instance, if you’re a skilled WordPress administrator who runs an affiliate program, you should link your affiliate platform with your affiliation plugin, email campaigns tools, surveys, as well as other key parts of your site. Some of the things that should be integrated with the affiliate marketing platform include:

  • Gravity forms
  • MailChimp
  • Paypal
  • Stripe
  • Paid Memberships Pro
  • Easy Digital Downloads

Tracking and Reporting

An important componet of managing an affiliate program is tracking and measuring growth and achievement. If you don’t have relevant information, how then can you tell what’s effective and what isn’t? When looking for an affiliate platform, this should be at the top of your list.

Examples of key performance indicators (KPIs) include conversion rate, reversal rate, click-through rate, cost per click, incremental sales, number of sales actions, active affiliate rate, and traffic growth. Many affiliate networks can track such data. These are some of the most significant data types you should have access to. Consider the following questions before deciding on an affiliate platform:

  • Is it simple to track affiliate results?
  • Is thorough reporting, data, and graphs available for leads, affiliates, traffic, and campaigns?
  • Is it possible to transfer results and recommendations in.CSV format?
  • Can reports be filtered for a day, week, month, quarter, or year?

A Guarantee of Your Money Back

As it is with many affiliate marketing software bought online, money-back assurances are extremely crucial because they eliminate any business risk you assume when acquiring the program. A money-back guarantee reveals that the business you’re ordering from trusts its product and is certain that you’ll be happy with it.

Is the platform you’re considering promising results or a money-back guarantee within a month? How about a trial version or a time of trial? At least either of these alternatives should be provided by any respectable affiliate marketing platform.

Conclusion

Before you really establish your new affiliate program, you must choose the correct affiliate marketing platform. The considerations I have shared above will aid you in selecting a platform that will enable your affiliate program to function effectively.

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