6 Factors That Determine Amazon SEO Service Pricing

by Radhe Gupta

What factors determine Amazon SEO pricing? Let’s find the answer through the following article.

Amazon SEO plays an essential role in driving conversions. However, before investing in Amazon SEO, it is essential to understand the factors that impact Amazon SEO pricing. This allows you to build the proper budget for your business.

In this article, we will discuss 6 factors that determine Amazon SEO pricing. So, without wasting much time, let’s get into the details.

1.  Monthly or One-Time Optimization?

Using a one-time product optimization service is less expensive than buying a monthly product optimization service. Therefore, many businesses, no doubt, choose one-time optimization for Amazon SEO. However, this raises the question: “Is the monthly optimization service worth it?”

In fact, the shopping needs of customers always change over time. That means new trends are always evolving. Therefore, if you don’t keep up with those trends, you will lose rankings in relevant search results. In other words, you will create favorable conditions for your top competitors.

Remember that you only succeed on Amazon when you stay ahead of those trends.

Therefore, leading businesses constantly invest in monthly optimization services for their products. Although this solution may seem more expensive, it is well worth the investment. In the long run, it allows you to improve product rankings and drive sales.

2. The Number of Products

Basically, if you have broader product lines, your product optimization costs will be higher. For example, If you sell 100 products versus 50, you have to pay more. The cost difference shows that you need more time to optimize 100 listings than 50.

If you want to minimize your upfront costs for Amazon SEO, optimizing your bestseller list is wise. This allows your business to boost sales of the most popular products before moving to lower-priced products.

But, In some cases, the best thing is to start with the products that have the most potential. That’s why you should visit olifantdigital.com to get advice from leading experts. They will quickly learn about your business and familiarize themselves with your product line to give the most helpful advice.

3. Number of Keywords

The number of keywords is also an important factor for Amazon SEO pricing.

Most agencies optimize your listings for a few specific keywords: frontend keywords & backend keywords. Also, many agencies do not disclose their keyword limits.

Therefore, before partnering with an agency, find out if they have a keyword cap and if you have to pay extra for additional keyword optimization. For example, an ideal agency should ideally limit the backend keyword, as Amazon only allows 250 bytes for the backend keyword.

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On the other hand, more keywords aren’t necessarily better. In fact, optimizing for keywords that are barely related to your product or target audience won’t drive conversions. Thus, it is best to target the keywords that bring the most value to you. 

Remember to focus on quality over quantity!

4. Experience of Agency

As a rule, you get what you pay for. For example, if you partner with an agency with many years of experience in marketing and advertising on Amazon, you will have to spend more money. In contrast, a newer agent may not charge as much as they do not have much experience.

In general, the cost difference between an experienced agent and a young agent is around a few hundred dollars. 

Here are some basic ways to  gauge an agent’s experience:

  • Years in business

Suppose you choose an agency with many years of experience in marketing and advertising on Amazon, like Olifant Digital. In that case, you can trust that they meet your needs in the best way possible.

  • Reviews and Feedback 

Reviews and feedback from customers can also show an agent’s experience. They allow you to assess the dealer’s expertise with ease. What’s more, you can get insights into how the agency is performing.

  • Accolades

If your agent is accredited by a reputable organization, it is definitely a trusted agent in marketing and advertising on Amazon.

In short, an experienced agency will optimize your listings for maximum performance. Moreover, they will meet your deadlines. 

However, you can still get good results when working with newer agents. They are the perfect pick for businesses on a tight budget.

5. Agency Technology

It is true to say that technology gives a significant advantage to businesses in digital advertising and marketing. It provides your business with performance-driven and proven keyword recommendations. Moreover, it also uncovers new keyword opportunities for you.

Hence, an agency’s technology can determine their Amazon SEO prices.

Most agencies provide technology software from third parties. As a result, they may charge a few hundred, even a few thousand dollars more.

So, it is essential to know the value of dealer technology and how that will benefit your Amazon strategy.

6. Add-on Services

For the best results, it is a good idea to use add-on services.

PPC Advertising

Running a PPC campaign can significantly increase your Amazon SEO price. However, it is worth the investment.

Average Amazon PPC costs range from $100 to over $50,000 per month.

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Professional copywriting

Some agencies do not include copywriters. In other words, your agency probably won’t write an optimized product description. However, it will help you update your product titles, feature categories, and photos.

In this case, you need to hire professional copywriting services with prices ranging from $20 to $2000 per product.

Product photography

For most Amazon agencies, SEO services include product photography. However, some agencies offer this service as an option. In this case, it is essential to hire a professional product photography service.

Your product images are required to follow Amazon standards. Otherwise, your ranking in search results will be negatively affected. Professional product photography prices range from $20 to $1500 per product.

Review management

Customer reviews can improve your ranking in search results. As a result, many agencies offer review management services. 

The cost of these services is somewhere between $300 and $750.

Bottom Lines

Overall, to do business effectively on Amazon, it is best to partner with a trusted and experienced reseller. Please consider the above mentioned factors to ensure that you only invest in the services that bring the most value to your business.

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